French fintech company BD Multimedia has taken a bold step in integrating cryptocurrency into corporate finance. With the official launch of its BD Multimedia Bitcoin Treasury strategy, the company raised €1 million through convertible bonds, earmarking the entire amount for Bitcoin acquisition.
A Strategic Shift into Bitcoin Reserves
The BD Multimedia Bitcoin Treasury strategy is a pioneering move among French fintechs. Approved by the board on June 16, 2025, and backed by shareholder authorization from 2024, this strategy signals a deep conviction in Bitcoin’s long-term value. The raised capital will be fully allocated to purchasing BTC for the company’s treasury, creating a digital reserve aimed at boosting balance sheet strength and long-term investor trust.
Terms of the Convertible Bond Issuance
The €1 million raise is structured as Obligations Convertibles en Actions (OCA) – convertible bonds – offered at a price of €12 per share. This represents a 48% premium compared to BD Multimedia’s market price at the time of issuance. The conversion could result in 83,333 new shares, ensuring minimal shareholder dilution.
The bond carries an annual interest rate of 2.1%, with maturity set for June 30, 2027, extendable in case BTC/EUR prices dip below the acquisition threshold. BD Multimedia explicitly excluded preemptive rights to prioritize strategic long-term investors.
Bitcoin Custody and Risk Controls
One key highlight of the BD Multimedia Bitcoin Treasury strategy is its secure Bitcoin custody structure. BTC holdings will be stored in a segregated wallet, with all transfers restricted until bond maturity or default events. This mechanism, along with public investor disclosures, is designed to maximize transparency.
Additionally, BD Multimedia follows regulations from French authorities. It operates under the oversight of the ACPR (Prudential Supervision and Resolution Authority). It is also regulated by the AMF (Financial Markets Authority). Therefore, its digital asset holdings carry institutional-grade credibility.
Market Reactions and Growth Outlook
The announcement of the BD Multimedia Bitcoin Treasury strategy comes on the heels of a significant surge in BD Multimedia’s stock price – from €0.90 to over €10 in May 2025. This rally reflects heightened investor confidence in the company’s fintech vision and strategic embrace of Bitcoin.
By adopting this model, BD Multimedia joins a small but growing list of public companies actively holding Bitcoin, such as MicroStrategy and Tesla. Their move positions them at the forefront of crypto-fintech convergence in Europe.
Conclusion
The BD Multimedia Bitcoin Treasury strategy is more than just a corporate investment – it’s a statement. BD Multimedia has secured digital assets through a well-regulated bond program. In addition, the bond is strategically structured to ensure long-term stability. As a result, the company has set a new precedent. This shows how European fintech firms can integrate Bitcoin into their corporate operations.
As crypto markets evolve, BD Multimedia’s approach may serve as a blueprint for others seeking financial innovation, regulatory alignment, and long-term value creation.
